How Want Want
prices, promotes
and takes orders
from the trade.
A food and beverage group with roots in Taiwan in 1962, listed in Hong Kong, selling across mainland China, Taiwan and Hong Kong — through distributors, retail chains and wholesalers who each buy on their own terms.
This is the operating layer behind those terms.
- Origins
- Taiwan, 1962
- Listed
- Hong Kong Stock Exchange — Want Want China Holdings (0151)
- Markets
- Mainland China, Taiwan, Hong Kong
- On our platform
- Distributor data intake · B2B sales orders · customer pricing · promotions
Customer · Integrated payment partners
A household
food brand
selling through the trade.
- Company
- Want Want (旺旺)
- Industry
- Food and beverage manufacturing and distribution
- Origins
- Taiwan, 1962
- Listing
- Want Want China Holdings — Hong Kong Stock Exchange (0151)
- Markets
- Mainland China, Taiwan, Hong Kong
- Customers served through the platform
- Distributors, retail chains, wholesalers and trade customers
- Modules in use
- Sales-order management · customer-specific pricing · promotion import and approval · distributor data intake · management workbench
In trade distribution,
the price is the relationship.
Every retail chain and wholesaler buys on its own discount, for its own period, in its own unit — and promotions change those terms every season. Kept in spreadsheets and paper notices, the price a customer was promised and the price on their order can quietly drift apart.
Want Want wanted promotions to arrive the way the team already works — in Excel — but to pass an approval and land as one rule that every sales order uses, without adding steps for the people taking the orders.
And the trade does not run on one system. Want Want sells through distributors who run their own traditional systems, each exporting data in its own layout, columns and conventions. Asking every distributor to change how they work was never an option.
Want Want runs on our
order-management
and pricing modules.
Distributor data comes in as their systems export it, operations import promotions, managers approve them, and sales staff take orders against the approved prices. One set of rules, from the spreadsheet to the order line.
Customer-specific pricing
Discounts held per product, per customer, per unit and per effective window — so every trade customer is priced on their own terms.
Promotion import from Excel
The operations team uploads the spreadsheet they already keep. Every row is staged and validated before anything changes.
Manager approval
Nothing reaches live pricing until a manager approves the batch. Rejected batches leave live prices untouched.
Printable promotion notices
Approved promotions generate a PDF notice for distribution partners, in place of hand-made paper notices.
Sales-order entry
Sales staff choose the customer, add lines from the catalogue and submit — with discounts and running totals shown on every line.
Distributor data, as exported
Distributors keep their own systems. The files those systems already produce are mapped into one format on our side, and every file is tracked with its failed rows visible.
Import
Upload the promotion spreadsheet. Rows are validated and staged.
Approve
Review the batch. Approve to go live, or reject.
Order
Every order line uses the approved price.
Distributors keep their systems.
We take their formats.
A brand's distributors rarely share a system — and many run traditional ones that were never built to integrate. Each exports sales data its own way: its own file layout, its own column names, its own conventions.
Instead of asking each distributor to change, the platform takes their files as they are and maps them into one consistent record — checked row by row, with anything it cannot read set aside for review rather than silently dropped.
Their own exports
Daily, weekly and monthly sales files, in each system’s own layout.
Mapped & checked
Columns mapped into one format. Every row validated; failures kept and visible.
One view of the trade
Consistent sales records across distributors, tracked file by file.
What the platform
changes day to day.
Promotions with a paper trail.
Every price change arrives as an import, passes an approval, and can be traced back to the batch it came from.
One price per customer, everywhere.
The price a sales rep sees on an order line is the same rule the manager approved — no side spreadsheet to reconcile.
No reformatting for distributors.
Distributor files arrive the way their systems produce them. Mapping each layout is our job — not a change request to every distributor.
A management view.
Orders, customers, products and promotions in one workbench, for the people who set targets and budgets.
Detailed metrics available on request under NDA.
A partnership shaped by
how the trade really buys.
Our work with Want Want started where their teams already were: spreadsheets of customer discounts, seasonal promotions and daily sales files.
Rather than replace those habits, the platform takes them in, puts an approval in front of every change, and makes the result the single source every order is priced from.
The spreadsheet stays familiar. What it controls becomes reliable.
Their systems and file formats stay as they are — the mapping happens on our side.
Promotions imported, staged and approved — not retyped.
Orders priced from the same rules the managers signed off.
A workbench across orders, customers, products and budgets.
From the brand
to the shelf.
The order-management module Want Want uses to sell to the trade is the same one Angliss uses to take orders from thousands of Hong Kong restaurants.
That's the shape of the platform: one operating layer from the brand that makes the product to the customer who buys it.
Want Want
Sets prices and promotions. Takes trade orders.
Distributors & retail chains
Buys on its own agreed terms, from its own systems.
Consumers
Finds the product on the shelf.
If you sell
through the trade, we'd like to talk.
As a brand, a distributor, or a platform partner — drop us a line.